ABOUT

About Better Alive Than Dead Better Alive Than Dead is a brand that celebrates the power of self-expression, individualism, and creativity. We believe that life is a unique journey, one that should be embraced with all its highs and lows, its challenges and triumphs. Our mission is to inspire people to live authentically, stay true to their identity, and express themselves in ways that break boundaries. Drawing inspiration from music, pop culture, and the lived experiences of African American and Jamaican American communities, Better Alive Than Dead is more than just a brand — it's a movement. We celebrate the art of being unapologetically yourself, unafraid to show up in the world exactly as you are. Fashion is a powerful form of expression, and we look to pioneers like Rick Owens, Demna, and Virgil Abloh for inspiration. Their boundary-pushing designs, their fearless approach to blending culture, and their understanding of the way fashion shapes identity fuel our creative process. We aim to craft pieces that reflect a bold, fearless vision while honoring the complexities and beauty of personal journey. Our message is simple: Be grateful for every part of your story — the highs, the lows, and everything in between. Life is about embracing the contrast, finding strength in your differences, and celebrating the freedom to express yourself without compromise. Better Alive Than Dead is about acknowledging the struggles while celebrating the victories, and living fully in every moment. Join us in embracing individuality, creativity, and a new way of being. Live louder, live bolder, live Better Alive Than Dead.